betmly Privacy Policy

1. Introduction

betmly ("we", "us", "our") operates the online sportsbook and casino platform accessible at betmly.app (the "Platform"). We are committed to safeguarding the personal data of our players and platform visitors in accordance with applicable data protection principles.

This Privacy Policy describes the categories of personal data betmly collects, the purposes for which that data is used, the circumstances in which it may be shared with third parties, and the rights available to you as a data subject. By registering an account with betmly or using the Platform, you acknowledge that you have read and understood this Privacy Policy.

This Policy should be read together with betmly's Terms and Conditions and Responsible Gaming Policy. Capitalised terms not defined herein have the meanings given in the Terms and Conditions.

2. Data We Collect

2.1 Registration & Identity Data

When you register an account with betmly, we collect: full legal name, date of birth, nationality, residential address, email address, and mobile telephone number. This data is required to create and administer your account and to comply with Know Your Customer (KYC) and Anti-Money Laundering (AML) obligations.

2.2 Identity Verification Documents

As part of our KYC process, betmly may collect copies of government-issued identity documents (Malaysian MyKad or passport), proof of address documentation, and, in certain circumstances, source of funds documentation. These documents are processed in accordance with our legal obligations under applicable licensing requirements.

2.3 Financial Data

betmly collects information relating to payment methods used for deposits and withdrawals, including e-wallet identifiers (Touch n Go eWallet, Boost), bank account details where applicable, and transaction history. Full payment card numbers are not stored by betmly — card transactions are processed directly by certified payment service providers.

2.4 Usage & Betting Data

We collect data on your activity on the Platform, including: bets placed, casino game history, session durations, login timestamps, IP addresses, device identifiers, browser type, and operating system. This data is used for account management, fraud prevention, responsible gaming monitoring, and platform improvement.

2.5 Communications Data

Records of communications between you and betmly — including live chat transcripts, email correspondence, and support ticket history — are retained for quality assurance, dispute resolution, and regulatory compliance purposes.

2.6 Marketing Preferences

Where you have opted in to receive promotional communications, betmly records your marketing consent and preferences. You may update or withdraw these preferences at any time.

3. How We Use Your Data

betmly uses the personal data we collect for the following purposes:

• Account Management: Creating, maintaining, and administering your betmly account, including processing deposits, withdrawals, and bet settlement.
• Identity Verification & KYC: Verifying your identity and age (21+) in compliance with applicable licensing and AML requirements.
• Fraud Prevention & Security: Detecting, investigating, and preventing fraudulent activity, money laundering, and other prohibited conduct on the Platform.
• Responsible Gaming: Monitoring gaming patterns to identify indicators of problem gambling behaviour and enforcing player-set limits, self-exclusions, and cooling-off periods.
• Customer Support: Responding to your enquiries, resolving disputes, and providing technical assistance.
• Legal & Regulatory Compliance: Meeting obligations under applicable laws, licensing conditions, and regulatory requirements, including reporting to relevant authorities where required.
• Platform Improvement: Analysing aggregate usage data to improve Platform functionality, user experience, and product offerings.
• Marketing: Sending promotional communications where you have provided explicit consent. You may opt out at any time.

4. Legal Basis for Processing

betmly processes personal data on the following legal bases:

• Contract Performance: Processing necessary to provide the services you have contracted for, including account management and transaction processing.
• Legal Obligation: Processing required to comply with KYC, AML, and licensing obligations imposed by applicable law and our operating licence.
• Legitimate Interests: Processing for fraud prevention, platform security, responsible gaming monitoring, and aggregate analytics, where our legitimate interests are not overridden by your rights.
• Consent: Processing of data for marketing communications, where explicit opt-in consent has been obtained. Consent may be withdrawn at any time without affecting the lawfulness of processing prior to withdrawal.

5. Sharing Your Data

betmly does not sell, rent, or trade your personal data. We may share data with the following categories of third parties only as necessary to deliver the Platform and meet legal obligations:

• Payment Service Providers: To process deposits and withdrawals via Touch n Go eWallet, Boost, Maybank, CIMB, Public Bank, and card networks.
• Identity Verification Providers: Third-party KYC and AML screening services to verify your identity and screen against regulatory watchlists.
• Game Content Providers: To deliver casino game and slot content; these providers may receive session data required to run the game.
• Fraud Detection & Security Services: Third-party services that assist in identifying and preventing fraudulent activity on the Platform.
• Regulatory & Law Enforcement Authorities: Where required by applicable law, court order, or at the request of a competent regulatory authority.
• Professional Advisors: Legal, accounting, and compliance advisors under appropriate confidentiality obligations.

All third-party service providers are required to process personal data only in accordance with betmly's instructions and applicable data protection standards.

6. International Data Transfers

betmly operates under an international gaming licensing framework and may process or store data on servers located outside Malaysia. Where personal data is transferred to jurisdictions that may not provide an equivalent level of data protection to that applicable in Malaysia, betmly implements appropriate safeguards — including data processing agreements incorporating standard contractual clauses — to ensure that your data remains protected to a consistent standard.

7. Data Retention

betmly retains personal data for as long as necessary to fulfil the purposes set out in this Policy and to comply with applicable legal, regulatory, and licensing requirements. In practice, this means:

• Account data is retained for the duration of the account relationship and for a minimum period of five (5) years following account closure, in compliance with AML record-keeping requirements.
• KYC documentation is retained for the period required by applicable licensing and AML regulations.
• Transaction records are retained for a minimum of five (5) years from the date of the transaction.
• Marketing consent records are retained until consent is withdrawn and for a reasonable period thereafter as evidence of the consent obtained.

Data that is no longer required is securely deleted or anonymised.

8. Cookies & Tracking Technologies

8.1 Types of Cookies Used

betmly uses the following categories of cookies on the Platform:

• Strictly Necessary Cookies: Required for the Platform to function, including session authentication and security tokens. These cannot be disabled.
• Functional Cookies: Store your preferences such as language settings and responsible gaming limit configurations.
• Analytics Cookies: Aggregate, anonymised data on Platform usage to help us understand how players navigate the site and improve the experience. Individual-level data is not extracted from analytics processing.

8.2 Managing Cookies

You may control non-essential cookies through your browser settings. Disabling certain cookies may affect the functionality of the Platform. betmly does not place third-party advertising or behavioural tracking cookies on the Platform.

9. Your Data Rights

Subject to applicable law and our legal obligations, you have the following rights in respect of your personal data held by betmly:

• Right of Access: Request a copy of the personal data betmly holds about you.
• Right to Rectification: Request correction of inaccurate or incomplete personal data.
• Right to Erasure: Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
• Right to Restrict Processing: Request that we limit the processing of your data in certain circumstances.
• Right to Data Portability: Receive a copy of data you have provided to us in a structured, machine-readable format.
• Right to Object: Object to processing based on legitimate interests, including direct marketing.
• Right to Withdraw Consent: Withdraw consent for marketing communications at any time, without affecting the lawfulness of prior processing.

To exercise any of these rights, contact betmly via the 24/7 live chat function in your logged-in account, or by email at [email protected]. betmly will respond to verified requests within a reasonable timeframe.

10. Children's Privacy

The betmly Platform is strictly for adults aged 21 and above. betmly does not knowingly collect personal data from individuals under the age of 21. If betmly becomes aware that an account has been registered by a minor, the account will be immediately suspended, all transactions reversed, and the personal data deleted in accordance with our data retention policy. If you believe a minor has accessed the Platform, please contact our support team immediately.

11. Security Measures

betmly implements technical and organisational measures appropriate to the risk associated with the processing of your personal data. These include:

• 256-bit SSL/TLS encryption for all data in transit.
• Encryption of sensitive data at rest on betmly's infrastructure.
• Role-based access controls limiting staff access to personal data on a need-to-know basis.
• Regular security assessments and penetration testing of the Platform.
• Two-factor authentication available for all player accounts and mandatory for administrative access.
• Incident response procedures for detecting, containing, and notifying affected parties of data security incidents.

No security system is infallible. In the event of a data breach affecting your rights and freedoms, betmly will notify affected players and relevant authorities as required by applicable law.

12. Changes to This Privacy Policy

betmly may update this Privacy Policy from time to time to reflect changes in our data practices, legal obligations, or Platform features. Material changes will be notified to registered players via email or a prominent Platform notification prior to the effective date of the change. The date at the top of this page reflects when the Policy was last updated. Continued use of the Platform following notification of any update constitutes acceptance of the revised Policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy, or wish to exercise your data rights, please contact the betmly data team through:

• Live Chat: Available 24/7 via your logged-in betmly account — the preferred and most secure channel for account-related data requests.
• Email: [email protected] — please do not include sensitive personal data such as passwords or full payment card details in email communications.

betmly will acknowledge data subject requests within five (5) business days and aim to respond in full within thirty (30) days. Complex or high-volume requests may require additional time, in which case we will notify you of the extended timeline.